Executive Team

Executive Team

George Massar

CEO, Creative Director

Though he’d never refer to himself this way, George is a visionary. He’s the axis around which this all-star team was assembled, and the one who consistently points the way forward. George is co-owner, CEO, and Creative Director here at KF - though those titles do little to encapsulate his true contribution. George joined KF in 1994 after being hand-picked by founders Harry and Dorothy Lawenda. Today, his more than 35 years of industry experience, spanning interior design, manufacturing and overseeing showrooms, help to inform his holistic approach to guiding KF towards bigger and better things. In 2004, George led the effort to purchase Gregorious-Pineo, where he now heads up product development for furniture, lighting, and wallcovering. George and his contagious passion for design are the beating heart of all things KF. 

Doug Kinzley

COO and President

Every visionary needs an equal partner, a trusted strategist and experienced executive to help find and navigate the best path forward. For George, Doug Kinzley is that partner - full of wisdom, knowledge, and depth of business experience. Doug, KF’s co-owner, COO, and President, was recruited by George to join the KF family in 2004, and charged with taking over the showrooms so that George could shift focus to designing our Gregorius|Pineo collection. Doug’s value was indisputable, and over time his focus shifted to also include overseeing Gregorius|Pineo’s operations. George and Doug work hand-in-hand to develop short and long-term strategies for our entire organization – both the showroom and product sides.  In addition, Doug oversees finance for the entire company in conjunction with our VP of Finance - Quinn Tran. Doug’s background in marketing, strategic planning, advertising and PR (both as a business owner of his own successful consulting firm and as the partner in charge of West Coast operations for Ketchum, the 4th largest PR firm in the world) give him a unique perspective on helping to build and grow the KF brand. George and Doug’s joint leadership forms the foundation of Kneedler Fauchère.

Gina DeWitt

President, KF Showrooms

It is said that great things often come in threes, which certainly seems to be the case when George and Doug completed their triumvirate of design excellence by recruiting Gina Dewitt in 2004. After initially joining the KF family to handle marketing and PR, Gina’s passion and talents led her to the showroom side of the business. Today, Gina oversees KF’s Los Angeles, San Francisco, and Denver showrooms from her home base in Los Angeles. Among her many contributions, Gina oversees sales, operations, HR, marketing and visuals for the showrooms, while acting as key liaison between KF and our supplier partners. To say Gina wears many hats would be a serious understatement - but somehow she manages to wear each one with signature grace and style. 

Quinn Tran

Vice President, Finance

As anyone who’s worked on a creative team will tell you, things can get a little chaotic and impassioned. Throughout his twenty years with Kneedler Fauchère and Gregorius Pineo, Quinn Tran has somehow managed to stay calm, thoughtful, and financially strategic every step of the way. As the Vice President of Finance, Quinn works hand-in-hand with each of our showrooms to develop budget plans and manages an eight-person team in our corporate office which handles payroll, benefits, risk management, and all things HR. The left hemisphere of the proverbial KF brain. Quinn keeps the trains running on time while remaining one of the nicest people you’ll ever meet.