Design a Chateau Guest House for Rocky!
We would like you to develop a design concept for a CHATEAU GUEST HOUSE FOR ROCKY LAFLEUR.
Rocky’s dear friend, Timothy Corrigan, owns a Chateau in the northern part of France's Loire Valley, next to the region of Normandy. Named Château de la Chevallerie, it has been referred to as the "Versailles of the countryside." The original structure was built in 1640, with major renovations and additions made in both the 18th and 19th centuries. Please refer to the following links for more information about the Chateau:
Because Rocky is a frequent visitor, Timothy has offered the Chateau’s attached Guest House to him as his permanent and personal countryside retreat. This will be Rocky’s getaway from Paris – a place where he can more intimately entertain a VIP client or supplier partner, or where he can simply go “offline” by himself and recharge.
We have provided drawings for the Guest House, which consists of two floors. The first floor contains a living/dining “Salon” and kitchen. The second floor contains two bedrooms and bathrooms. We would like you to design the “Salon”, one bedroom upstairs for Rocky, and the other bedroom upstairs as a guest bedroom/office space.
There will be three $5,000 prizes awarded to the students determined by the judges to have the strongest submissions. Winners can choose to apply the prize money to UCLA Extension tuition or to attend Paris Deco Off in January 2024. Winners will be notified by September 15th, and projects will be on display in the Kneedler Fauchère showroom in Los Angeles during Fall Market on September 27th. Winners will also be acknowledged at select KF events during Paris Deco Off.
KELLY WEARSTLER founder and principal of Kelly Wearstler, is an American designer creating multi-faceted, experiential residential, hospitality, commercial and retail environments as well as expansive collections of lifestyle product designs. With the demonstration of provocative concepts and expressive narratives signature to her extensive body of work, Wearstler is internationally recognized with distinctive design awards and numerous publications.
Accolades include Elle Décor’s A-List, Architectural Digest’s AD100, AD France AD100, AD Spain Top International Designer, Wallpaper Magazine Top 20 Designers, and Time Magazine The Design 100. Wearstler is the first interior designer to teach a MasterClass and is a board member for
JAKE ARNOLD is an established British interior designer, principal of his eponymous interior design firm based in Los Angeles, and co-founder of the online interiors platform The Expert. He founded the Jake Arnold brand with one vision in mind—to evoke ease, luxury, wellness, and comfort into his clients and consumers' lives through curated design. His work has been featured in Elle Decor, Vogue, Better Homes and Gardens, and Architectural Digest, which named him among the AD100 best designers for two consecutive years. On top of his plans to continue designing warm interiors for private clients, he is currently expanding the Jake Arnold brand through more robust product lines, fresh collaborations, and versatile offerings to elevate life, home, and spirit.
LINDSEY SHOOK California Home+Design's editorial and brand director is a content and brand strategist who has worked with a multitude of companies to generate meaningful stories and experiences that helped expand their global reach. In her spare time, she is a mother to her daughter Valentina and an activist in support of select organizations that focus their efforts on gun violence, empowerment, and social justice.
Judging will commence the week after the close of the Entry Period. All determinations of the Judges shall be final and binding. Judging will be based on the Judges’ personal and subjective evaluation of the following criteria:
- 25% originality/creative solutions to design challenges
- 25% concept statement
- 25% visual appeal of presentation
- 25% use of furnishings, materials, and color
Winners will be notified by September 15th, and projects will be on display in the Kneedler Fauchére showroom in Los Angeles during Fall Market on September 27th.
- All entrants must work within the building floor plans provided, but layout can be redesigned as desired.
- You are free to use any design style of your choosing.
- Use of AI programs is strictly prohibited.
- Each room must include products sold at Kneedler Fauchère showrooms. Products can be viewed through the Kneedler Fauchère website (www.kneedlerfauchere.com) or in person at the Los Angeles showroom at 8687 Melrose Avenue, Suite B600, Los Angeles, CA 90069.
- Be creative and incorporate other products, materials, and architectural features that would work well with the space.
MOOD BOARD & CONCEPT STATEMENT
As part of your submission, please provide a digital mood board (11” x 17”) with a maximum of 15 images that presents your design concept. The mood board should also communicate materials, color palette, and overall aesthetic for the project.
In addition to the mood board, submit a concept statement of no more than 2,000 words. Your concept statement should express the ideas and approach behind your overall design concept and proposed design solutions.
Drawn by hand or by utilizing your preferred computer rendering software, present an original design to address the brief. Include the following:
- One floor plan of each room with dimensions.
- At least one interior elevation of each room with dimensions.
- Up to five supporting perspective drawings communicating various design elements.
Your digital submission package should consist of your mood board, concept statement and supporting documents in a PDF of no more than 10 pages (11” x 17”).
ABOUT ROCKY LA FLEUR AND THE DESIGN COMPETITION
If there was ever someone born to be the design community’s Tribal Leader, it was Rocky LaFleur. Born in South Dakota, Rocky made his home in Los Angeles in 1978. His professional journey included outside sales for Pindler & Pindler, a national showroom manager role for S. Harris, and he served ten years as Vice President of Real Estate at the Pacific Design Center. In that role, Rocky networked with design companies throughout the US and Europe, bringing many new companies to Los Angeles. He was involved in creating events, exhibitions, and design programs at the PDC.
He came to Kneedler Fauchère in 2003 as an outside sales representative, building a new hospitality division and using his extensive relationships to strengthen Kneedler Fauchère’s client base. Rocky was an active industry supporter, especially through professional organizations like ASID, NEWH, and ICAA. In 2008, Rocky made plans to attend the newly launched Déco Off show in Paris. Being a natural salesman, he quickly convinced a dozen or so influential Los Angeles designers to join him in Paris for the show. That was the birth of what would become the Annual American in Paris party, and Kneedler Fauchère’s enduring commitment to and celebration of the French design community. Rocky steadily invited emerging professionals, his student friends, to experience the wealth of design resources in Paris. An eternal connector, nobody was as passionate about helping students and making them feel a part of the tribe. He regularly spoke at UCLA Extension to new entrants just beginning their foray into the design world, and hosted tours in Kneedler Fauchère’s showroom to make them feel at home.
Rocky was the ultimate social animal. He rarely had lunch or dinner alone, preferring those times to catch up with established contacts or to get introduced to new people, organizations, or ideas. He also loved hosting events and parties for various organizations, companies, or for friends. Rocky also had a very spiritual side. He read extensively about different thought practices and sought out spiritual leaders. This blend is what made him such a unique mentor to so many students, emerging professionals, and established professionals in the design industry.
Throughout his 40+ year career in design, he gained an enormous circle of admirers and contacts, which would eventually garner many awards and professional recognition by trade organizations such as NEWH and ASID, including the first ever Lifetime Achievement Award given by the Los Angeles chapter of ASID in 2018. The self-titled “Design Icon” will always remain iconic to those who had the privilege of knowing him.
Following his passing in March 2021, The Rocky LaFleur Scholarship Fund was introduced to honor Rocky’s passion for education and students. He believed strongly that everyone working in design should be constantly learning about the evolving field and was a strong advocate for getting out and seeing things in person. He believed materials needed to be seen and touched, and in meeting interesting people along the way. He famously admonished students to, “Just show up”. Therefore, his scholarship assists students with UCLA Extension tuition and supports students attending Paris Déco Off, two of Rocky’s greatest loves.
ABOUT KNEEDLER FAUCHÈRE
In 1948, two women, Dorothy Kneedler and Lucienne Fauchère, established Kneedler Fauchère. Housed in San Francisco’s Marine Memorial Building, the tenacious duo sold New York lines of textiles and Asian wallcoverings discovered abroad. This east-meets-west, global influence formed the bedrock of Kneedler Fauchère and is still apparent today.
From the outset, Kneedler Fauchère has believed in the power of creation. Dorothy, and her husband Harry Lawenda, nurtured and encouraged talent. They shared knowledge of the industry, believing that a rising tide lifts all vessels. They weren’t just business owners — they were forces of progress, growth, and positivity in a nascent industry. Eventually, they expanded their offerings to those created by local, talented designers—each one hand selected to be included in their showroom. Kneedler Fauchère became the benchmark for the modern-day multiline showroom, being the first to include lighting, furniture, textiles, wall coverings, art, all in one stop. Led today by a new management team, our teams are proud to carry on this legacy today in San Francisco, Los Angeles and in Denver.
When are submissions due?
Submissions must be placed in Kneedler Fauchère’s Dropbox by midnight (PST) on August 28, 2023.
How do I make my submission?
Your submission must be in a PDF format and sent electronically to the following Dropbox folder:
Who do I contact with questions?
How will I be notified if I win?
Kneedler Fauchère will email winners directly using the email provided by the entrant when they registered.
- COMPETITION DATES: Eligible students must submit their completed package before the deadline of midnight (PST) on August 28th, 2023.
- ELIGIBILITY: Participants, to be considered eligible to win a prize, must be enrolled at UCLA Extension as full-time or part-time students during the 2023-2024 academic year. Recent graduates may not apply. Winners may be required to submit proof of current enrollment.
- SUBMISSIONS/HOW TO ENTER: Each participant must register on the Rocky LaFleur Competition webpage on Kneedler Fauchère’s website: Design A Chateau Guest House! | Kneedler Fauchère (kneedlerfauchere.com). Participants are limited to one submission per individual. Submissions become the property of Kneedler Fauchère after submission and cannot be altered or deleted. Incomplete or unreadable submissions may be disqualified. Kneedler Fauchère will not be liable for any submission that is not received. Kneedler Fauchère may reject or disqualify any submission that does not conform to these rules.
- COMPETITION PRIZES: Kneedler Fauchère will award three prizes in the amount of $5000 each to the entrants determined by the judges to have the best submissions. Winners of the Competition prizes may be featured in the Kneedler Fauchère website and other social media and internet platforms and/or digital and print collateral as determined by Kneedler Fauchère. Prizes may be paid by check or electronic transfer to the individual winner or to UCLA Extension. Prizes are non-transferable. Receipt of a prize is conditioned on compliance of all requirements described in these rules.
- ANNOUCEMENT OF THE WINNERS: Kneedler Fauchère will notify all winners by an email sent to the email address provided as part of the registration no later than September 15, 2023. Winners must acknowledge receipt and must complete and return any required documentation, including proof of enrollment. A participant may forfeit their prize should they fail to acknowledge the announcement of the prize, the announcement is undeliverable, they fail to provide any required documentation, or they violate any other rules of this competition.
In accepting a prize, the participant agrees to participate in reasonable publicity and public relations activity at Kneedler Fauchère’s request. Such public relations activities may include conducting in person interviews, virtual or phone interviews, and making public statements. The participant agrees that Kneedler Fauchère may use the participant’s name, photo, and likeness in its marketing and public relations activities.
Should any winner be disqualified or forfeit their prize for any reason, an alternate winner shall be selected using such procedures as Kneedler Fauchère deems appropriate.
- TAXES: Any federal, state and/or local taxes are the sole responsibility of each prize winner.
- DISPUTES: Any disputes arising in connection with this competition shall be governed by the laws of the state of California, U.S.A.
- CHANGE TO OR CANCELLATION OF THE COMPETITION: Kneedler Fauchère reserves the right, in its sole discretion, to modify or suspend the Competition due to technical problems or matters beyond Kneedler Fauchère’s control.